Noor Satin
£118
Quick view
Noor Satin Abaya
£118Black satin · beadwork cuff · lined sleeve · closed front
Quietly
modest.
Distinctly
couture.
An atelier-made wardrobe of abayas — sized by height and fall, lined for daylight, photographed on real women at every length.
14
Atelier-made styles
32%
Fewer size returns
4.9 ★
Across 612 fits
UK · GCC
Duty-paid shipping
0
↓
Fewer size returns
Fit studio asks for height & fall, never guess.
£
0
↑
AOV uplift per order
Dye-matched hijab & under-slip add-ons.
0
↓
Cart abandonment
Duty, customs, shipping land in the bag — not the till.
0
Photo-led reviews
Every voice carries height, size, daylight notes.
Benchmarks from 14 modest-fashion houses we've shipped storefronts for in 2024–26. See how it works ↓
The fit conversation · Live
Tell us your height. We'll tell you the inch.
The shop-floor moment, moved online. Drag the slider — we map height & fall to length, every length carries its own daylight-opacity note, and your inner-match piece is dye-batched.
01
Height + fall
Mapped to inch — not S/M/L.
02
Floor-clearance
Show, not tell, before checkout.
03
Daylight opacity
Lining is named, not implied.
04
Dye-batched match
Hijab + slip from the same dip.
Recommending live
Fit Studio
Height · build · fall — mapped to your inch
Build
Average
Standard length recommendation
Recommended
54
Length
55"
Floor clearance
1.2"
Built into every product page. 32% fewer returns vs. industry.
Open the full studio
01
Drape, never drape-effect
Every fabric is hand-chosen for the way it falls — not the way it photographs flat on a hanger.
02
Modesty filters, first
Lining, front closure, nursing access, and opacity are visible before any shopper clicks a card.
03
Photo proof at every length
Each review lists the wearer's height, size, and daylight opacity — no guessing in front of the mirror.
04
The atelier, reachable
One-click size exchange, dye-batched matching pieces, and a stylist on hand for your first purchase.
The Edit · Issue 01
Six pieces to anchor the season's wardrobe.
Amal Occasion
£146
Quick view
Amal Occasion Abaya
£146Ivory chiffon · hand-laid beadwork · chapel sleeve
Layla Open
£92
Quick view
Layla Open Abaya
£92Sage crepe · tie belt · nursing-friendly · open front
Yara Beaded
£248
Quick view
Yara Beaded Noir
£248Hand-set crystal & jet · placket-and-sleeve work
Sana Travel
£132
Quick view
Sana Travel Abaya
£132Mocha nida · crease-resistant · zipped travel pocket
Hana Pearl
£198
Quick view
Hana Pearl Bridal
£198Cascading hand-beadwork · chapel sleeve · pearl crepe
A note from the atelier
The same fit conversation you'd have in store — moved online.
We built Nura because the abaya you want shouldn't depend on whether the shop assistant has a tape measure today. Tell us your height, your favourite fall, and your modesty preferences. We'll tell you the length, the lining, and the inner match.
— Nura, founder
Lookbook · Issue 01
Three ways to wear the season.
About the Atelier
An abaya house, built by a fitter.
Every Nura piece begins on a stand, not a screen — drape, weight, and movement signed off before the pattern is graded. We size by height and fall, never by guess, and we batch-dye our matching layers so the hijab you order is the same colour as the abaya, not just close.
32%
Fewer size returns
14 days
One-click exchange
UK · GCC
Duty-paid shipping
Voices · 612 reviews
The fit conversation, written down.
"The floor-clearance photo saved me from ordering too long. First abaya I haven't had to hem."
A
Asma, 5'2" · Size 52 · Noor Satin
"Sleeve lining and daylight opacity notes made it a one-click buy. The matching hijab was the exact dye batch."
H
Hala, 5'7" · Size 56 · Amal Occasion
"Nursing-friendly opening that actually works under a jacket. I've ordered three colours."
R
Rania, 5'4" · Size 54 · Layla Open
For modest-fashion brands
Behind the storefront — we build these for abaya houses.
This isn't a template. It's a working prototype, shipped in 14 days, sized to your brand voice and your customer's fit conversation. Three tiers, fixed price, no surprises.
A 20-minute call. We screen-share your current store, name the six biggest leaks (Insta DMs about size, scattered Whatsapp orders, customs surprises, no inner-match…), and write the fix list. No slides.
- Conversion audit of your current shop
- 6-point fix list with revenue impact
- Pricing & timeline locked on day 3
We build your storefront end-to-end: editorial home, the fit studio, modesty filters, dye-batch matching, no-shock checkout. You see daily Loom walk-throughs and click a live preview every morning.
- Editorial home + 3 inner pages
- Fit studio & modesty filters
- Cart w/ duties & customs surfaced
- Apple Pay · Google Pay · Klarna · card
- Connected to Shopify or Stripe
DNS swap, two weeks of bug-fix runway, and a one-page Notion handover so your team can keep editing without us. Then a 30-day check-in to read the conversion data together.
- DNS, hosting, SSL — all done for you
- 14-day post-launch fix window
- 30-day data review
Editorial
£4,800
Home + product + cart. One brand, one collection. 14 days.
Atelier
£9,800
Full prototype + fit studio + modesty filters + Shopify hook-up. Most chosen.
Most chosen
House
£14,800
Full e-com build, multi-collection, multi-currency, retainer for the first three issues.
Founder · Software Tailor
"I've shipped fourteen modest-fashion storefronts in the last two years. Every one of them moved size returns by double digits in the first eight weeks. If your shop is leaking conversions to Whatsapp, I want to show you what fixing it looks like — on a screen-share, not in a deck."
£4,800 · 14 days · fixed price · UK studio
•
Trusted by 14 modest-fashion brands
•
Average launch-to-first-order: 4 days
The Atelier Letter
First look at every issue, before the edit goes live.
Quiet, considered emails — new colours, fabric notes from the studio, and an early-access window before each issue opens to the public.